Senior Product & UX Designer with a knack of finding the missing pieces.
Portfolio — Selected Works
© 2026Case studies
-
IKEA · 2026 · Internal Customer Service
Customer Support Tool
"Numbers tell you where to look. They rarely tell you what to do when you get there."
- Time
- 2026
- Role
- Senior Product UX Designer
- Scope
- Research Strategy, AI-Assisted Synthesis, Stakeholder Alignment
- Impact
- 4 weeks of analysis compressed to 4 days across 14 markets
-
IKEA · 2025–2026 · Service Design
Service Mapping Project
"The same problem, understood in four different rooms. Nobody in the connecting corridor."
- Time
- 2025–2026
- Role
- Senior Product UX Designer
- Scope
- Service Design, Workshop Facilitation, Visual Storytelling
- Impact
- 42 people across 20 teams aligned around one shared journey map
-
IKEA · Feb–Sep 2025 · Retail / In-store
Self-Checkout Experience
"Customers weren't looking at the screen. The design didn't know that yet."
- Time
- Feb–Sep 2025
- Role
- Senior Product UX Designer
- Scope
- Service Design, Field Research, Hardware + Software UX
- Impact
- Became the technical spec baseline for the global vendor tender
-
IKEA · 2020–2024 · Internal Store Operations
Store Operation Tool
"The friction wasn't inside the app. It was in the gaps between them."
- Time
- 2020–2024
- Role
- Senior Product UX Designer
- Scope
- Product Strategy, Co-Creation, UX/IxD, Research
- Impact
- 25% efficiency gain across 300+ stores in 32 countries