Senior Product & UX Designer
I find the connection nobody named — the missing link that reframes the problem.
Ten-plus years across product design, service design, and UX research. My work tends to start where a KPI stops explaining itself — in the gap between what a dashboard shows and what the people inside a system actually experience. Most recently at IKEA, on internal tools and service journeys spanning 32 markets; before that embedded in a healthcare engagement that demanded designing for the hardest constraint, not the easiest one.
Case studies
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IKEA · 2026 · Internal Customer Service
Purchase Issue Resolution
"Numbers tell you where to look. They rarely tell you what to do when you get there."
- Company
- IKEA
- Timeline
- 2026
- Domain
- Internal Customer Service
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IKEA · 2020–2024 · Internal Store Operations
Fixa — Store Operations
"The friction wasn't inside the app. It was in the gaps between them."
- Company
- IKEA
- Timeline
- 2020–2024
- Domain
- Internal Store Operations
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IKEA · 2025–2026 · Service Design
Kitchen Exchange Journey
"The same problem, understood in four different rooms. Nobody in the connecting corridor."
- Company
- IKEA
- Timeline
- 2025–2026
- Domain
- Service Design